Demographics and Psychographics

1)  What information do media companies use to create a demographic profile of their audience? 

1a) The information used for demographics profile for audience is age, gender, income, education and occupation 

2)Why are media companies and advertisers increasingly using audience profiling and not just demographics?

2a)media companies are increasing because it makes it easier for you to reach your target customer 

3)What are the seven different Psychographic groups? 

3a)The types of psychographic groups are lifestyle, personality, values, opinions and attitude

4)write a brief summary of what each Psychographic group is seeking or motivated by

4a) The aspire is malistic, acquisitive and status the reformer is independant, anti-materialistic and authentic , the explorer is discovery, challenge,  indulgences the succeder is organised and prestige.

5)What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 

5a)I think i wanna be aspier because its materialistic superficial and acquisitive